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In June 2021, Burton Clean Up Days brought riders together worldwide to clean up their local mountains, parks, and beaches. What started as a small employee initiative grew into a global movement, encouraging individuals to take action and share their efforts using #BurtonCleanUpDays.

This was a true cross-region collaboration between Burton North America and Burton Europe. NA nailed the copy, VO work, storyboarding, and video editing—while EU sourced the illustration, partnerships, and broader activation. The campaign partnered with #EUGreenWeek and #POW (Protect Our Winters) to amplify its impact.

By engaging communities and leveraging social media, Burton Clean Up Days reinforced our commitment to protecting the spaces where we ride, ensuring they remain clean for future generations.