Omnichannel

I was thrilled to contribute to the storyboarding and early creative development of this Mercedes-Benz Super Bowl ad, collaborating with Chief Creative Officer Andy Hirsch and André Kemper. Our focus was crafting a narrative that captured the freedom of the open road—bonus points that I love motorcycles. Knowing this project would go on to be directed by the Coen Brothers made it even more special. Being part of the early development of such a major campaign for Mercedes-Benz was an incredible experience. Agency: Merkley+Partners Creative Direction: Andy Hirsch & André Kemper Directed by: The Coen Brothers