Environmental

I spearheaded the creative development and production of a comprehensive rebranding initiative that transformed the Louisiana Superdome into the Mercedes-Benz Superdome. Every detail was designed to align with the brand’s identity, from large-scale exterior branding to immersive interior design. Key elements included:

• Exterior Branding: 18-foot-tall "Mercedes-Benz Superdome" lettering on the roof, with illuminated logos visible from land and air.

• Interior Enhancements: Redesigned pedestrian walkways, concourses, and common areas, integrating the brand’s aesthetic to elevate the fan experience.

• Strategic Signage: High-visibility branding at all major entrances and throughout the stadium for maximum presence during events.

• This transformation not only redefined the stadium’s presence but also reinforced Mercedes-Benz’s commitment to excellence in every aspect of the fan journey.

Agency: Merkley+Partners

Chief Creative Officer: Andy Hirsch