Omnichannel

As part of the early creative development team at Merkley+Partners, I contributed to shaping "Soul," a Mercedes-Benz Super Bowl XLVII spot that put a devilish twist on luxury. Set in New Orleans, the ad features Willem Dafoe as the devil, tempting a young man with a Mercedes CLA and a glamorous lifestyle—complete with Kate Upton and Usher—only for him to realize the CLA is within reach on its own. Directed by Dante Ariola with stunning VFX by The Mill L.A., the ad marked Mercedes-Benz’s return to the Super Bowl stage, aligning with their sponsorship of the New Orleans Superdome.

Agency: Merkley+Partners

Chief Creative Officer: Andy Hirsch

Art Director: Aaron Eisman

Copywriter: Abi Aaron

Directed by: Dante Ariola (MJZ)

VFX: The Mill L.A. (VFX Director: Tim Davies)