Television

As part of the early creative team at Merkley+Partners, I contributed to the development of "Welcome," Mercedes-Benz’s 2011 Super Bowl spot. The ad brought past and present Mercedes models to life, escaping garages, showrooms, and driveways in a grand pilgrimage to welcome the brand’s latest lineup. Sean "Diddy" Combs made a featured appearance, adding to the spectacle. The campaign was further amplified by a real-world "Tweet Race," where four Mercedes-Benz models raced across the U.S., building anticipation for the commercial’s debut.

Agency: Merkley+Partners

Chief Creative Officer: Andy Hirsch

Creative Director: Chris Landi