Print

In a supporting role, I contributed to the studio production and creative execution of RJR’s “Mighty Tasty” campaign for Camel. My work focused on ensuring quality control, print production, and adherence to brand standards across various creative assets. Collaborated closely with the creative team of Clark Moss (Art Director) and David Pachence (Copywriter) at Mezzina/Brown to bring the campaign’s playful, youth-targeted vision to life. Visuals were shot by David LaChapelle, whose bold, colorful style elevated the work’s impact.

Agency: Mezzina/Brown

Creative Direction: Clark Moss (Art Director), David Pachence (Copywriter)

Photography: David LaChapelle