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Pleasure to Burn
Contributed to the studio production and asset management of RJR’s “Pleasure to Burn” campaign for Camel. Responsibilities included quality assurance, production execution, and collaborating with creative leads to apply the campaign’s provocative, psychedelic aesthetic. This project involved maintaining brand consistency across various media while navigating a highly stylized creative direction. Worked closely with the creative team of Clark Moss (Art Director) and David Pachence (Copywriter) at Mezzina/Brown.
Agency: Mezzina/Brown
Creative Direction: Clark Moss (Art Director), David Pachence (Copywriter)
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