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The Smart 'Uncar' campaign was a collaborative effort between Merkley+Partners and Razorfis, with creative direction led by Saks Afridi. My creative production team was responsible for managing all aspects of the campaign's execution, from asset development and refinement to adaptation and delivery across various channels. We worked to ensure a cohesive brand message that effectively conveyed the Smart car’s urban-friendly design and practical appeal. By coordinating production, versioning, and traffic management, we delivered high-quality work that consistently aligned with the campaign's creative vision.

Agency: Merkley+Partners/Razorfish

Creative Direction: Saks Afridi